Told through story, not formula
Most leadership books explain a concept, then illustrate it with a story. Richard does the opposite: he tells you the story first — a stubborn French bulldog who outsmarted an entire cycling team, a mother's limp that outlived a tragedy, a banker who realized all he'd get after a career was a flat-screen TV — and lets you pull the leadership lesson out of it yourself. It's a technique the book's own comp titles share: readers of The Noticer, The Power of Moments, and The Carpenter will recognize the approach, even as Richard's dirt-road, banking-career authenticity sets his stories apart.
